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Browse Adeera's latest openings, experiences and announcements, to discover where Saudi Arabia's hospitality is heading. This is where the future is.

Refad and Adeera Forge a Strategic Partnership to Elevate Hospitality and Tourism in the Eastern Province

Announcement

November 20, 2025

Refad and Adeera Forge a Strategic Partnership to Elevate Hospitality and Tourism in the Eastern Province

Refad Real Estate Investment & Development and the Hotel Management Company “Adeera”, a PIF-owned company set to be Saudi Arabia’s national hospitality champion, have signed a strategic MoU on the sidelines of Cityscape Riyadh.

Adeera Hospitality and Saudi Tourism Authority Sign Strategic MoU to Advance Saudi Arabia’s Tourism and Hospitality Vision

Announcement

November 13, 2025

Adeera Hospitality and Saudi Tourism Authority Sign Strategic MoU to Advance Saudi Arabia’s Tourism and Hospitality Vision

This strategic partnership is set to strengthen Saudi Arabia’s tourism ecosystem and elevate the Kingdom’s global destination appeal.

Adeera signs new deal to deploy Amadeus Digital Media in Saudi Arabia

Announcement

November 10, 2025

Adeera signs new deal to deploy Amadeus Digital Media in Saudi Arabia

National hospitality champion leverages innovative technology and data-driven approach to drive demand

Rua Al Madinah Holding Partners with Adeera to Operate Hotels at Rua Al Madinah Project

Announcement

November 11, 2025

Rua Al Madinah Holding Partners with Adeera to Operate Hotels at Rua Al Madinah Project

Rua Al Madinah Holding, a PIF company, has signed a partnership agreement with the hotel management company “Adeera” to operate and manage two buildings comprising 250 hotel rooms and 120 luxury residential units within Rua Al Madinah Project, which is being developed near the Prophet’s Mosque.

IDeaS to Power Revenue Optimization for Adeera Hospitality’s Luxury Portfolio

Announcement

November 6, 2025

IDeaS to Power Revenue Optimization for Adeera Hospitality’s Luxury Portfolio

The exclusive technology agreement covers 60+ planned luxury hotels in Saudi Arabia

Qiddiya and Adeera in a new strategic partnership, to deliver a new era of Saudi Hospitality

Announcement

August 4, 2025

Qiddiya and Adeera in a new strategic partnership, to deliver a new era of Saudi Hospitality

This landmark partnership will see Adeera operate a portfolio of hotels across Qiddiya City – the future capital of entertainment, sports, and culture.

Almosafer Appointed First Global Travel Agency Partner of The Hotel Management Company “Adeera”

Announcement

Almosafer Appointed First Global Travel Agency Partner of The Hotel Management Company “Adeera”

The strategic partnership aims to promote authentic Saudi Arabian hospitality. Almosafer, Saudi Arabia’s leading travel company (part of Seera Group), has entered into a partnership with Hotel Management Company “Adeera”, a Public Investment Fund (PIF) company, to promote world-class Saudi Arabian hospitality to domestic and inbound tourists. The MoU aims to enhance the Kingdom’s thriving hospitality and tourism sector in line with the ambitious goals of Saudi Vision 2030.

Adeera and Expedia Group Enter Preferred Partnership for B2B Distribution Rates

Announcement

Adeera and Expedia Group Enter Preferred Partnership for B2B Distribution Rates

The Hotel Management Company “Adeera”, a PIF company, signed an agreement with Expedia Group, one of the world’s leading travel technologies companies, at Arabian Travel Market (ATM) joining their B2B distribution rates program on a preferred basis.

Saudia Partners with Adeera to Boost Benefits of AlFursan Loyalty Program

Announcement

Saudia Partners with Adeera to Boost Benefits of AlFursan Loyalty Program

Saudia, the national flag carrier of Saudi Arabia, has signed a strategic partnership with Adeera, the newly launched PIF hospitality management company, during the Arabian Travel Market 2025.

Adeera and Armah Sports Unite to Enhance Wellness and Fitness Experiences for Guests

Announcement

Adeera and Armah Sports Unite to Enhance Wellness and Fitness Experiences for Guests

Hotel management company “Adeera”, a PIF company, has signed a Memorandum of Understanding (MoU) with Armah Sports, a leading fitness brand in the Kingdom of Saudi Arabia, to introduce a technology-driven and guest-centric luxury wellness and fitness experience across its properties.

Adeera Joins Global Hotel Alliance, Connecting Global Travelers to the Heart of Saudi Hospitality

Announcement

Adeera Joins Global Hotel Alliance, Connecting Global Travelers to the Heart of Saudi Hospitality

The Hotel Management Company “Adeera” a PIF company which is set to be Saudi Arabia’s national hospitality champion has joined Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands.

Adeera and the Architecture and Design Commission Sign a Partnership Agreement to Promote Innovation

Announcement

February 25, 2025

Adeera and the Architecture and Design Commission Sign a Partnership Agreement to Promote Innovation

Hotel Management Company “Adeera”, has entered into a memorandum of understanding with the Architecture and Design Commission (ADC), marking a strategic partnership to authentically reflect Saudi Arabia’s rich culture in Adeera’s hotel brands.

Adeera Signs Memorandum of Understanding with Ministry of Tourism

Announcement

January 30, 2025

Adeera Signs Memorandum of Understanding with Ministry of Tourism

Hotel Management Company “Adeera”, a PIF company, has signed a Memorandum of Understanding with the Ministry of Tourism to open new horizons for developing the hospitality and tourism sector in the Kingdom.

PIF launches Hotel Management Company (Adeera) to develop distinct new Saudi hospitality brands

Announcement

December 10, 2024

PIF launches Hotel Management Company (Adeera) to develop distinct new Saudi hospitality brands

Adeera to be a national champion in the hotel sector by developing and operating new homegrown brands embodying authentic Saudi culture and hospitality

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